In their 15th year of public safety, SAR prevention and community outreach, the BC AdventureSmart crew have successfully reached their summer goals and initiatives.
Summer 2019 was full of adventure and travel, exploration and excitement, in addition to search and rescue group collaboration, outdoor recreation industry partnerships and teamwork. All in the name of public safety and SAR prevention.
- 11,373 people reached ‘face to face’
- 12,388 kms travelled
- 19 SAR groups partnered with & corresponded with 25 SAR groups
- 7 / 12 BC SAR regions reached
- 5,245 individuals educated at events
- 1,394 presentation attendees
- 4,638 hikers & bikers engaged with at trailheads
- 38 ‘AdventureSmart Awareness Training’ workshop participants
- 16 new BC AdventureSmart volunteer educators
- 19 media opportunities (TV, radio, print news)
- 306 recognized and trained BC AdventureSmart educators (volunteers) currently
- 70% of the Canadian AdventureSmart trip plan app downloads are in BC
This quality of outreach takes ‘teamwork’, thanks to the leadership of Sandra Riches, Executive Director and BC Coordinator and her team members PJ Richards, Natasha Penner, Alix Casey and Scott Yan, in addition to seasonal support from Ashley Berte and Eddie Fast, for making summer 2019 one to remember.
Our province is an active, healthy one, with adventurous spirit and enthusiasm, thanks to BC AdventureSmart for establishing a solid foundation over the past 15 years that is growing seasonally with professionalism and creativity, all while maintaining a very consistent safety message for residents, new Canadians and tourists.
Testimonial: (more in reports attached)
“BC AdventureSmart has been an invaluable partner to Destination BC. They have given our staff the tools, training and resources to ensure we’re doing our part as a destination marketing organization to educate BC residents and visitors alike on how to travel safely and responsibly throughout the province. Their website is a must-visit for anyone planning on outdoor adventure in BC, and we highly recommend tourism organizations connect with their amazing staff to learn how they can incorporate safety and responsibility messaging into their marketing.”
Catherine Janes, Global Social Media Coordinator at Destination BC
For more information, please contact Sandra Riches
Link to the Prezi presentation.